Aratana may, from time to time, modify this Policy to reflect legal, technological and other developments. In that event, the changes will appear at this location.
Our Policy recognizes that Personally-Identifiable Information includes, for example, name, address, telephone number, e-mail addresses, billable information, employment status and “click stream” data that tracks user activity on a Web site or online service.
Aratana is committed to using all reasonable efforts to abide by its Policy, as stated below:
First, and foremost, we do not sell your information to entities outside Aratana or its affiliated companies (see “external distribution” below.) Personally-Identifiable Information will only be collected to the extent that Aratana deems reasonably necessary to serve a legitimate business purpose.
When you send us Personally-Identifiable Information, (i.e. in an electronic mail message containing a question or comment), or by filling out a form that e-mails us this information, we use this information to respond to your request or inquiry for our products, programs, services and offerings, and to offer you other products, programs or services that we believe may be of interest to you. Aratana may on occasion combine information we receive online with outside records to enhance our ability to market to you those products or services that may be of interest to you.
We may also forward your e-mail to other Aratana employees or employees of Aratana affiliates who are best able to answer your questions. We sometimes use this information to communicate with you, such as to notify you when new resources are available, when we make changes to online or print products and services, and/or fulfill a request by you for an online newsletter.
We may also collect information about animal health care professionals who register on our Web sites from other sources in order to verify their licensure status and identity. In some cases, we ask customers for information after they register, such as credit card information. Where necessary (for example, to process an order for a purchase), our Web sites may contact financial or credit organizations to confirm customer credit card information.
From time to time we may augment our existing user databases with legally obtained information from third parties. Some of this information may be personally identifiable, such as national change of address information. We do this to better target our information offerings and promotional campaigns and to provide pertinent offers in which we think you would be interested.
We also collect information that you voluntarily provide to us through responses to surveys, search functions, questionnaires, feedback, forms and the like. We may also ask you to provide additional information such as your e-mail address if you want to obtain additional services or information or to resolve complaints or concerns.
If your browser accepts cookies, we may use a cookie to determine if you are a repeat or new visitor, or to understand how many different visitors come to, and use, our site. We might sometimes use the non-Personally Identifiable Information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in aggregate form to analyze site usage, as well as to offer you products, programs, or services.
Please be aware that if you disclose Personally-Identifiable Information on Web site message boards or chat areas, that information may be collected and used by third parties without our knowledge and may result in unsolicited communications from third parties. Such activities are beyond the control of Aratana, and neither Aratana nor its affiliates will be responsible for any such activity.
2. Links to Other Sites.
The documents posted on this Web site may contain hypertext links or pointers to information created and maintained by other public and private organizations. These links and pointers are provided for the convenience of our Web site visitors. Aratana does not control or guarantee the accuracy, timeliness, or completeness of any linked information from non-Aratana sites.
The inclusion of links or pointers to Web sites is not intended to assign importance to those sites or the information contained therein, nor is it intended to endorse or recommend any views expressed, or products or services offered on these sites.
The non-Aratana sites may also have their own privacy policies and practices. While Aratana will employ commercially reasonable procedures to help ensure that your information is only used for authorized purposes as described above, Aratana cannot make any guarantees with respect to the actions or policies of such third parties.
This site uses medial plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others. When you visit our site, the operator of the social plug-in can place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our site. If you are logged into the social media website (e.g., Facebook, Twitter, Google+) while browsing on our site, the social plug-ins allow that social media website to receive information that you have visited our site. The social plug-ins also allow the social media website to share information about your activities on our site with other users of their social media website. Aratana does not control any of the content from the social media plug-ins. For more information about social plug-ins from other social media websites you should refer to those sites’ privacy and data sharing statements.
3. Consent to Processing in the United States and Elsewhere.
This site is owned and operated by Aratana in the United States, but the information you provide will be accessible to our affiliates, vendors and suppliers in other countries. Furthermore, if you are visiting this site from a country other than the United States, your communication with us will necessarily result in the transfer of information across international boundaries. The level of legal protection for personal information is not the same in all countries; however, we will take the security measures described in this Policy in an effort to keep your information secure. By using this site, you consent to the collection, storage, and processing of your information in the United States and in any country to which we may transfer your information in the course of our business operations.
4. External Distribution.
Aratana does not share any information we receive with any outside parties, except for the following: 1) When required by law, in connection with legal proceedings and investigations of crimes or other wrongdoing, and 2) For Onward Transfers (see below).
5. Onward Transfer.
Sharing Personally-Identifiable Information with an entity working on behalf of Aratana or transferring Personally-Identifiable Information in conjunction with the sale or similar transfer of a business unit is considered an Onward Transfer.
Whenever Aratana permits a third-party outside of Aratana to access Personally-Identifiable Information through Onward Transfer, commercially reasonable procedures will be followed to help ensure that the information is used only for authorized purposes and by authorized persons in a manner consistent with the choices customers and prospects have made under this Policy, and that the security, integrity and privacy of the information is maintained.
6. Protection of Information.
We maintain physical, electronic, and procedural safeguards that comply with generally accepted industry standards to protect your personal information from unauthorized access or use. We restrict access to your personal and account information to those employees who need to know that information in order to provide products and services to you. All employees are required to protect and maintain the confidentiality of your information in accordance with our policies and procedures.
Because we are a development stage company, we contract with other companies and individuals to help us provide services. For example, we may host some of our Web sites on another company’s computers, hire technical consultants to maintain our Web- sites, or work with companies to remove repetitive information from customer lists, analyze data, provide marketing assistance, and provide customer service. In addition, if you are an animal health care professional, we may validate your licensure status and other information against available databases that list licensed animal health care professionals. In order to perform their jobs, these other companies may have limited access to some of the personal information we maintain about our users. Other companies may collect information on our behalf through their sites. This occasionally incorporates the use of frames on the site that will not show the URL you are visiting in the browser address window. We use our best efforts to limit other companies’ use of personal information.
If we use a third-party to host our site and/or data, the third-party organization is required to ensure site security by employing industry-standard methods to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage. Unauthorized attempts to upload information or change information on Aratana servers, or servers used on behalf of Aratana by a third-party organization, are strictly prohibited and may be punishable by law, including the Computer Fraud and Abuse Act of 1986 and the National Information Infrastructure Protection Act.
7. Choice: Opt-Out from Distribution Lists.
Sometimes we send offers to selected groups of customers. To accomplish this we may use third parties working on behalf of Aratana. We provide a variety of mechanisms for you to tell us you do not want to receive such promotional — informational offers. For example, we may provide an opt-in box for customers to receive information that is sent by a third-party fulfillment house, and we make clear that, by opting in, you are submitting your data to a third-party.
Customers and prospects may also choose to refuse permission for use of their name, address or other Personally-Identifiable Information to be used in Distribution Lists maintained by Aratana for the purpose of contacting you with our products, services, offerings or other communications.
If you wish to “opt-out” and be removed from distribution lists of our messages concerning products, services and offerings, please Click Here. Please include your name and address in the e-mail text box. Please do not change the Header Information in the e-mail.
What is a “Cookie”? A cookie is a small piece of information that is sent to your browser, along with a Web page, when you access a Web site. There are two kinds of cookies: a “session” cookie and a “persistent” cookie. A session cookie is a line of text that is stored temporarily in your computer’s RAM. Because a session cookie is never written to a drive, it is destroyed as soon as you close your browser. A persistent cookie is a more permanent line of text that gets saved by your browser to a file on your hard drive. Depending on your browser settings, you may receive notification that a given site is requesting cookie information, possibly with an expiration date. Persistent cookies have an expiration date in the future. Session cookies have no date associated with them.
9. Disclosure to Subsequent Owner or Operator.
If all or part of Aratana is sold or merged into another entity, the information we have about you may be transferred to a third party as part of that transaction. We will try to assure that no Personally Identifiable Information that is transferred will be used or shared in a manner inconsistent with this Policy without your consent. However, in the event of a sale or merger, your continued use of this site signifies your agreement to be bound by the Policy and other applicable terms of the subsequent owner or operator.
10. Your California Privacy Rights.
California Civil Code Section 1798.83 permits California residents who are individual consumers of Aratana products to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to:
Aratana Therapeutics, Inc.
11400 Tomahawk Creek Parkway, Suite 340
Leawood, Kansas 66211
Please be sure include your name, address and email address if you want to receive a response by email. Otherwise, we will respond by postal mail within the time required by law.